Your logo is NOT your brand
Many entrepeneurs make the common mistake of equating their logo with their brand. While a logo is indeed an essential visual representation, branding encompasses a multitude of elements that collectively define your business’s identity, values and perception in the market.
The multifaceted nature of branding and how it extends far beyond mere aesthetics will be explored and together we will put together a strong branding strategy for your business.
By the end, you’ll gain a comprehensive understanding of why branding is crucial for your business’s growth and longevity.
What you will learn
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How to clearly communicate your brand’s purpose, vision, mission, values & tagline.
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A proven scientific formula to grow your brand successfully.
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How to build insightful customer personas to communicate with your target customer effectively.
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How to strategically out-think other brands & competition.
The 5 definitive laws of brand building.
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How to develop a founder’s mindset needed to build a successful brand.
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How to verify your business idea and position it perfectly in the marketplace.
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Which brand archetype if ideal for your brand, to give it character and personality.
Course cost
R1250.00
What you will get:
- Full day workshop, in-person (includes lunch, snacks and goodie bag)
- Notebook with notes and worksheets
- 1-hour one-on-one branding strategy session (via Zoom)
- 1-hour one-on-one marketing strategy session (via Zoom)
Course Content
The Fundamentals of Branding: We’ll start by dissecting the concept of branding, examining its role in shaping customer perceptions and fostering loyalty. You’ll learn why a strong brand is the foundation of a successful business.
Defining Your Brand Identity: Your brand identity encompasses everything from your mission and values to your voice and personality. We’ll guide you through the process of defining these core elements, helping you craft a distinct and authentic brand identity.
Understanding Your Target Audience: Successful branding hinges on a deep understanding of your target audience. We’ll explore strategies for identifying and connecting with your ideal customers, ensuring that your brand resonates with the right people.
Crafting a Compelling Brand Story: Storytelling is a powerful tool for building emotional connections with your audience. We’ll show you how to craft a compelling brand narrative that captivates and engages consumers, setting your business apart from the competition.
Building Consistency Across Channels: Consistency is key to building a strong brand presence. We’ll discuss the importance of maintaining a cohesive brand image across all touchpoints, from your website and social media profiles to your packaging and customer interactions.
Evaluating and Evolving Your Brand: Branding is an ongoing process that requires constant evaluation and adaptation. We’ll teach you how to monitor brand performance, gather feedback, and make strategic adjustments to ensure that your brand remains relevant and resonant in a dynamic market.